Privacy policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website
Who is responsible for the data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the responsible body" in this privacy policy.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This can be, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of page access). The collection of this data takes place automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order requests.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time for this and other questions on the subject of data protection.

Analytics and third-party tools

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster/hosters. This can include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.

External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Our hoster(s) will only process your data to the extent necessary to fulfil its performance obligations and follow our instructions with regard to this data.

We use the following host(s): goneo Internet GmbH

Dresdener Straße 18
32423 Minden
Phone: 05 71 / 783 44 44 (Mon-Fri 9.00 a.m.-6.00 p.m.)
Fax: 0571 / 783 44 99
Email: in **@***eo.de

Order processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect the data from access by third parties.

Note on the responsible body

The person responsible for data processing on this website is:

Elke Fürwitt
Elisabethenstr. 31
70197 Stuttgart

Phone: 0179450 1186
Email: in **@*********xe.de

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which the data is processed no longer applies. If you assert a justified request for erasure or revoke consent to data processing, your data will be deleted, unless we have other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion takes place after these reasons have ceased to exist.

General information on the legal basis of data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, insofar as special categories of data are processed in accordance with Art. 9 (1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information in your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TDDDG. The consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this data protection declaration.

Note on the transfer of data to third countries that are not secure in terms of data protection law and the transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure in terms of data protection law as well as US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that in third countries that are uncertain in terms of data protection law, no level of data protection comparable to that of the EU can be guaranteed.

We would like to point out that the USA, as a safe third country, basically has a level of data protection comparable to that of the EU. Data transfer to the USA is permissible if the recipient has certification under the "EU-US Data Privacy Framework" (DPF) or has suitable additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external bodies. In some cases, it is also necessary to transmit personal data to these external bodies. We only pass on personal data to external bodies if this is necessary in the context of the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure in accordance with Art. 6 (1) (f) GDPR or if another legal basis allows the data transfer. When using processors, we only share our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing contract is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing at any time and, if necessary, a right to rectification or deletion of this data. You can contact us at any time for this and other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data held by us, we will usually need time to verify this. For the duration of the audit, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have filed an objection in accordance with Art. 21 (1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may only be processed with your consent or for the establishment, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to advertising e-mails

The use of contact details published in the context of the imprint obligation for the sending of unsolicited advertising and information material is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example by spam e-mails.

4. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies have different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If you disable cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

CCM19

Our website uses CCM19 to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document them in compliance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststrasse 4, 53229 Bonn (hereinafter referred to as "CCM19").

When you enter our website, a connection is made to CCM19's servers in order to obtain your consents and other explanations regarding the use of cookies. CCM19 then stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way will be stored until you ask us to delete it, delete the CCM19 cookie yourself or the purpose for which the data is stored no longer applies. Mandatory statutory retention obligations remain unaffected.

CCM19 is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR.

Brevo / Sendinblue (sib_cuid)

We use the Brevo plugin (Sendinblue) for newsletter sign-ups.
When loading our website, the plugin sets a cookie ( sib_cuid ), which is used to provide the form functionality and analysis of the registrations.
For technical reasons, this cookie is also set without consent.

Google Ads / Tag Manager (_gcl_au)

Our website uses Google Ads/Tag Manager.
A cookie ( _gcl_au ), which is used to evaluate advertising campaigns.
This cookie is already set when the page is loaded.

Order processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Contact

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to the storage or the purpose for which the data is stored no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Enquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your enquiry, including all personal data resulting from it (name, enquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is carried out on the basis of Art. 6 (1) (b) GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested; consent can be revoked at any time.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication is carried out via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp gets access to metadata that is generated in the course of the communication process (e.g. sender, recipient and time). We would also like to point out that WhatsApp says it shares personal data of its users with its US-based parent company Meta. For more details on data processing, please refer to WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in the fastest and most effective possible communication with customers, interested parties and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp will remain with us until you ask us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/7735.

Communication via Signal

For communication with our customers and other third parties, we use, among other things, the instant messaging service Signal. The provider is Privacy Signal Messenger, LLC 650 Castro Street, Suite 120-223 Mountain View, CA 94041 (hereinafter referred to as "Signal").

Communication is carried out via end-to-end encryption (peer-to-peer), which prevents Signal or other third parties from gaining access to the communication content. However, Signal gains access to technical data that is generated during the communication process (e.g., Auth Tokens, Keys, Push Tokens).

For more details on data processing, please refer to Signal's Privacy Policy at: https://signal.org/legal/#privacy-policy.

The use of Signal is based on our legitimate interest in the fastest and most effective possible communication with customers, interested parties and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, data processing is carried out exclusively on the basis of consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on Signal will remain with us until you ask us to delete it, revoke your consent to its storage or the purpose for which it was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Communication via Telegram

For communication with customers and other third parties, we use, among other things, the instant messaging service Telegram. The provider is Telegram Messenger LLP, 71-75 Shelton Street, Covent Garden, London, United Kingdom.

If you communicate via Telegram, this is done via encryption between the device and the server. This prevents Telegram or other third parties from gaining access to the communication content.

In addition, end-to-end encryption is possible, but this is only used for secret chats. In normal chats, there is basically no end-to-end encryption.

When you use Telegram, Telegram gains access to metadata that is generated during use and in the course of the communication process (e.g. sender, recipient, time of messages, device used, operating system, IP address, username, etc.).

The use of Telegram is based on our legitimate interest in the fastest and most effective possible communication with customers, interested parties and other third parties (Art. 6 para. 1 lit. f GDPR).

Further details on data processing can be found in Telegram's privacy policy at: https://telegram.org/privacy/de.

TidyCal

We use the 'TidyCal' service to make appointments. The provider is Sumo Group Inc., 1305 E 6th St, Austin, TX 78702, USA.
If you book an appointment via TidyCal, the data you enter (name, e-mail address, desired appointment and, if applicable, information about the request) will be processed on TidyCal's servers in order to enable the appointment to be organized.
The legal basis for the processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in making appointments in an uncomplicated and efficient manner. If we ask you for consent, the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.
The data is transferred to the USA. TidyCal is not certified according to the EU-US Data Privacy Framework, but secures the data transfer via standard contractual clauses of the EU Commission. For more information, please visit: https://tidycal.com/dpa
We have entered into a Data Processing Agreement (DPA) with TidyCal, which ensures that personal data is only processed in accordance with our instructions and in compliance with the GDPR.
The use of TidyCal is voluntary. Alternatively, if you do not wish to book an appointment through TidyCal, you can contact us by email or phone.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transmitted to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As a website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://policies.google.com/privacy/frameworksand
https://business.safety.google/controllerterms/.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to then display interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link:
https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

Further information and the privacy policy can be found in Google's privacy policy at:
https://policies.google.com/technologies/ads?hl=de.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Target group creation with customer matching

For target group formation, we use, among other things, the customer match of Google Ads Remarketing. In doing so, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged in to their Google Account, they will be shown relevant advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can see whether the user has taken certain actions. For example, we can evaluate which buttons on our website have been clicked on how often and which products have been viewed or purchased particularly often. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. The consent can be revoked at any time.

You can find more information about Google conversion tracking in Google's privacy policy:
https://policies.google.com/privacy?hl=de.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to complying with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

SiteBehaviour (Heatmaps & User Behaviour)

We use the SiteBehaviour service to analyse user behaviour on our website. The provider is SiteBehaviour Inc., Unit 4 – 117 Ringwood Dr, Whitchurch–Stouffville, ON L4A 8C1, Canada .

The service records click behavior, scroll depth, mouse movements, among other things, and uses them to generate heat maps and session replays to optimize user-friendliness and content. There is no collection of special categories of personal data. IP addresses are stored pseudonymously.

The data processing is carried out on the basis of Art. 6 (1) (f) GDPR, as our legitimate interest lies in improving the website experience.

According to the provider, all user data will be in data centers in Frankfurt (Germany) stored. A formal Data protection agreement according to Art. 28 GDPR is currently in preparation. We are in direct contact with the provider and will update this section as soon as the contract is ready.

Further information on data protection at SiteBehaviour can be found on the provider's website:
https://www.sitebehaviour.com

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Other data is not collected or is only collected on a voluntary basis. For the processing of the newsletters, we use newsletter service providers, which are described below.

Brevo

Brevo uses this website to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used to organize and analyze the sending of newsletters, among other things. The data entered by you for the purpose of subscribing to the newsletter will be stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked, if any. In this way, we can determine, among other things, which links have been clicked on particularly often.

In addition, we can see whether certain predefined actions have been carried out after opening/clicking (conversion rate). For example, we can see if you have made a purchase after clicking on the newsletter.

Brevo also allows us to "cluster" newsletter recipients based on different categories. The newsletter recipients can be divided by age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

If you do not want analysis by Brevo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message.

For detailed information on the functions of Brevo, please refer to the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The lawfulness of the data processing operations that have already taken place remains unaffected by the revocation.

Storage period

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you have unsubscribed from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

After you have unsubscribed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/as well as https://www.brevo.com/de/legal/privacypolicy/.

Order processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

7. Plugins and Tools

CleanTalk

This website uses anti-spam plugins from CleanTalk. The provider is CleanTalk Inc, 711 S Carson Street, suite 4, Carson City, NV, 89701, USA (hereinafter referred to as "CleanTalk").

CleanTalk is designed to protect our website from spam activity (e.g., preventing unsolicited advertising, unsolicited messages, or comments). For this purpose, CleanTalk collects various personal data such as IP address, e-mail address, nickname of the news sender, information about the technology of JavaScript in the sender's browser and the texts entered.

This information is transmitted to a CleanTalk server in the EU and stored there.

For security reasons and as protection against spam, your data will be processed in the CleanTalk Cloud Service and stored in log files for a maximum of 31 days. After the expiry of the aforementioned period, this data will be completely deleted.

The use of CleanTalk is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its website from spam activities as effectively as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device within the meaning of the TDDDG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://cleantalk.org/publicoffer#privacy.

Order processing

We have concluded a contract processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

8. Own Services

Handling of prospective and application data

You can use our forms (e.g. Tally) to provide us with information about yourself and your interest in collaborating or participating in programs, courses or projects. We use this information exclusively to check your request and contact you if necessary.

Scope and purpose of data collection

Depending on the form, personal data such as name, contact details, your answers to questions or other information about yourself will be processed. The processing is carried out for the purpose of establishing contact, preparing consultations, courses or possible cooperation. The legal basis is Art. 6 (1) (b) GDPR (contract initiation) and, if indicated, Art. 6 (1) (a) GDPR (consent). A given consent can be revoked at any time.

Storage period and applicant pool

The data will be deleted as soon as the purpose no longer applies, you object to the processing or revoke a consent given, provided that there are no statutory retention obligations to the contrary. If you agree, we may include your information in an internal pool of interested parties or applicants in order to contact you again at a later date in the event of suitable offers or projects. The data will be stored in the applicant pool exclusively on the basis of your express consent (Art. 6 para. 1 lit. a GDPR). This consent is voluntary and can be revoked at any time. In the event of a revocation, your data will be deleted from the pool, provided that there are no statutory retention obligations to the contrary. Without revocation, we will store your information for as long as it is necessary for the purposes mentioned.

Tally (Forms & Questionnaires)

To collect and manage this information, we use the Tally form service. The provider is Tally BV, August Van Lokerenstraat 71, 9050 Ghent, Belgium. The data entered via a tally form will be processed on Tally's servers within the EU and made available to us for further processing. The legal basis for the processing of data via Tally is Art. 6 (1) (b) GDPR (contract initiation) or Art. 6 (1) (a) GDPR, provided that consent has been given. We have entered into a data processing agreement with Tally, which ensures that personal data is only processed in accordance with our instructions and in compliance with the GDPR. For more information, please visit: https://tally.so/help/gdpr

GoBrunch (Live Sessions)

For online events and live sessions, we use the GoBrunch platform. The provider is GoBrunch LLC, USA. When you participate in a GoBrunch session, the data you provide (name or username, e-mail address, chat posts, camera or microphone transmission, if applicable) will be processed via GoBrunch's servers in order to enable participation.
The legal basis for the processing is Art. 6 para. 1 lit. f GDPR (implementation of online events); if we obtain consent, in addition to Art. 6 (1) (a) GDPR.
The data is transferred to the USA. GoBrunch is not certified according to the EU-US Data Privacy Framework, but secures the transfer via standard contractual clauses of the EU Commission.
We have entered into a data processing agreement with GoBrunch that ensures that personal data is only processed in accordance with our instructions and in compliance with the GDPR.
For more information, please visit the provider's website: https://gobrunch.com

Zoom (video conferences for initial consultations)

For online initial consultations, we use the video conferencing service Zoom. The provider is Zoom Video Communications, Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. When you participate in a Zoom meeting, the data you provide (name or user name, email address, video and audio transmission, chat posts, if applicable) will be processed via Zoom's servers in order to enable the video conference.
The legal basis for the processing is Art. 6 (1) (f) GDPR (conducting online conversations); if we obtain consent, in addition to Art. 6 (1) (a) GDPR.
The data is transferred to the USA. Zoom is certified under the EU-US Data Privacy Framework.
We have entered into a contract processing agreement with Zoom that ensures that personal data is only processed in accordance with our instructions and in compliance with the GDPR.
For more information, please visit: https://explore.zoom.us/de/privacy

Delivering downloads via Google Drive

We make individual downloads available via the Google Drive cloud service. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you click on one of our download links, a connection to Google servers will be established. Your IP address will be transmitted to Google to enable the download.

The legal basis for this processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in providing downloads in a reliable manner.

For more information on data protection at Google, please visit:
https://policies.google.com/privacy

OnlineCourseHost.com (learning platform)

For our online courses, masterclasses and free mini-courses, we use the learning platform OnlineCourseHost.com, operated by
VASCO CAVALHEIRO IT SERVICES SPRL, Square Ambiorix 40, 1000 Brussels, Belgium.

If you register for a course through our platform, the data you provide (e.g. name, email address, password and, if applicable, payment details) will be processed on OnlineCourseHost.com's servers in order to provide you with access to the course content and to provide the courses.

The legal basis for the processing is Art. 6 (1) (b) GDPR (performance of a contract) or Art. 6 (1) (a) GDPR, provided that consent has been given. A given consent can be revoked at any time.

Data processing takes place on OnlineCourseHost.com servers in the EU and the USA. The transfer to third countries is secured by standard contractual clauses. We have concluded a Data Processing Agreement with OnlineCourseHost.com.

Further information on data protection at OnlineCourseHost.com can be found at:
https://onlinecoursehost.com/legal/privacy-policy

Last updated: 02.08.2025, 09:00 a.m.